Design Blog: Staying Objective

Objectivity in the Creative Process: Have you ever struggled to stay objective about something? It’s tough, especially when creating for others. Given how many projects we can potentially be working on at once, staying objective can be a challenge for a creative...

Outdoor Retailer Trade Show Recap

The Outdoor Retailer Summer Market show (or “Summer OR”), an annual outdoor industry trade show, took place last week in Salt Lake City, Utah. Proctor was represented at the show in part by the Deuter/Ortovox exhibit, but also by our own Justin Pass, Jessica Proctor...

Tasty Touring with the Lincoln MKC

Lincoln Motor Company and its MKC have recommenced their tasty tour this year with plans to brandish down the west coast. After such a successful 2014 campaign, Lincoln decided to make no major changes to the exhibit design. Before making any western or southwestern...