Cisco Juice Marketing 20x20

Leadership, innovation, education, sustainability, technology and collaboration are all words that can describe both Cisco Communications and Proctor Productions. Cisco Communications approached Proctor with a need for an exhibit that could offer modularity and flexibility for various event footprints. Whether it was a small event requiring a 10x10 space or a large event needing a 20x20 footprint, Proctor excelled in creating scalable solutions. The initial design was conceptualized by Juice Marketing and brought to life by Proctor's cuitvated experience in transforming ideas—often presented as napkin sketches or inspiration images—into fully realized, functional displays. The project began with detailed discussions to understand Cisco’s vision for the exhibit, ensuring it could be easily adapted to different environments without compromising on quality or impact. From design sketches to fabrication, Proctor handled all aspects of the build to create a modular exhibit that was both visually engaging and structurally sound. By maintaining the ability to scale the exhibit for various event sizes, Proctor helped Cisco maximize its impact at each trade show while keeping the costs and logistics in check.

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