Houzz Pro

Houzz PRO—the #1 all-in-one business management software solution that connects contractors and design professionals—wanted to illustrate its value to the building industry at the International Builders’ Show at the Las Vegas Convention Center. The project’s goals were a perfect fit for Proctor’s experiential marketing and event services as Proctor facilitated live demonstrations in an engaging space for attendees. Houzz PRO’s custom trade show requirements included large-format, high-resolution screens, workstations for computer demos, storage, a custom-branded light tunnel and semi-private meeting areas. Proctor utilized a mix of custom rental services to build the perfect branded environment, ensured timely delivery, installation and dismantling of all elements within Houzz PRO’s specifications. Specifically, Proctor’s design team worked closely with the client’s team to create 3D renderings that optimized the use of available space and maximized functionality, while still ensuring the design aligned with the brand’s objectives for the trade show.