Jagermeister

Proctor Productions collaborated with Jägermeister to design, build and install a retail pop-up environment at the international terminal inside JFK Airport in New York. Over the course of four weeks, Jägermeister engaged both domestic and international travelers with the "Ice Cold Gallery" — a cutting-edge, interactive digital art experience that allowed travelers to become part of the artwork. Tobias Witte, Vice President of Global Travel Retail at Jägermeister, said, “Activating at New York's JFK, one of the busiest airports in the world with a global audience, is the perfect way to bring our Secret is You campaign to life and an important first for the Jägermeister brand.”

For more details, refer to the news article and photos here: https://moodiedavittreport.com/jagermeister-partners-with-dfs-and-clear-channel-for-the-secret-is-you-activation-at-new-york-jfk/

‍