Pacifico Aquaculture

Founded in 2010 through a partnership with industry leaders, Pacifico Aquaculture has emerged as a pioneer in modern ocean farming with a focus on sustainable practices to ensure the health of their striped bass—the world's only ocean raised true striped bass—the oceans, and the long-term availability of striped bass for future generations. Proctor's partnership with Pacifico began in the fall of 2018 when the company was tasked with designing a non-traditional trade show booth that could effectively showcase their ocean farm. The original booth was well received, but by 2024, it was time for an update.

For the 2024 Seafood Expo North America (SENA) show, Proctor was asked to elevate Pacifico's presence with a more high-end, modern booth design. To meet the client's budget while delivering a fresh and impactful look, Proctor proposed a custom rental solution. Using Proctor’s rental panels, a private meeting room and storage closet were created, while the rest of the booth was enhanced with custom-built elements and printed graphics that highlighted Pacifico's fish. A taller booth structure with larger graphics showcasing the striped bass and a sleek, modern sushi bar created a visually striking environment that truly stood out. The updated design was well-received at the show, successfully enhancing Pacifico's brand presence and messaging.